Feel at home with Johnnie Walker

Pivot SP created a premium and  intimate Johnnie Walker experience across 21 destinations, that resonates 
with the Kenyan market.

LOCATION

PROJECT SUMMARY

With Johnnie Walker being a premium imported spirit, it was losing visibility and sense of place in destinations. The goal for the Johnnie Walker roll-out was to increase its ownership of locations.

The Johnny Walker campaign was rolled out on a smaller scale than the rest of the brands in the larger EABL project, but it had to translate into a super premium experience. Although imported, the experience was localised and aligned with the Kenyan culture. Design was used in a way to create intimate spaces where guests would feel “at home” with Johnnie Walker, and get to know the family within the premium range – from red all the way to blue.

THE RESULT

The Johnnie Walker brand assets were used to create a unique brand experience for consumers in outlets stretched across Kenya. Touchpoints included back-of-bar display units, bar front signage, mobile bars, interior and exterior seating including lounge pockets, couches, ottomans, coffee tables, wall graphics, solar snapframes, brand pillars, decorative frames and many more.

Implementation included:

  • Roll-out from October 2017 to complete in November 2018;
  • 21 outlets to be re-branded;
  • 17 unique products created;
  • 530 units produced;
  • App and web based platform developed and deployed to manage implementation and placement of assets.